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I made it to Bonnville!!! - barely. Here's the story
After busting my ass til 4 or 5 am for about two weeks straight, it was getting down to the wire. I was begging for parts from sponsors and friends. I try to focus on the necessary stuff first. It doesn't matter if it looks good if it doesn't run right? So I focus on tires, seat, wiring, motor, fire extinguisher, etc. If I had time I would work on body work and cosmetics, lights, dynamat, etc Now the meet was suppose to start on Wednesday and go thru Saturday, but rain over the weekend threatened to end the whole meet. They watched the salt, it absorbed alot of water and started to dry out. The official word was the meet would start a day late on Thursday and go til Sunday. Sweet!, an extra day to get more stuff done. All day I would run around and get parts and supplies and all night I would install the parts I had aquired. Time was running out Thursday comes, still not ready. I figure I can leave later and do the meet Friday thru Sunday. Well, still not ready, so I figure it's more important to get it done and leave on Friday morning. By Thurday night at 4am, I realize it aint gonna happen. I don't have the front windows in or any of the side Lexan. The tranny cover/firewall piece isn't made, I don't have a air/fuel ratio guage and no boost guage. Without guages, no way to tune the engine properly and possibly hurt the motor. The 009 dist. wasn't locked out. Oh, and the problem of not having any money to get up there is another HUGE problem. I had a guy that was gonna buy a short block a week before I was suppose to leave. Money shouldn't be an issue. Well, he flaked out and left me scrambling to sell anything I could find to get some money for gas. Forget the race fees, it wasn't gonna happen. That's OK. I'm just gonna take the bus up there and cruise around the salt for two day and take awsome pics and video. Last minute, a buddy agrees to buy my trailer and paypals me enough money to cover gas and a little extra. I test drive the bus around the neighborhood and load it up. I don't leave til 2pm on Friday and don't get up to Wendover til about 10:30pm. I eat and look for other VW guys at the Peppermill and eventually head or the the bend-in-the-road to sleep in my SUV. I dont get to sleep til 2am, and get woke up at 6am with participants speeding by on the access road. I can't go back to sleep now, I might miss something. I get to the front of the line and ask for a two day pass, and the worker tells me they decided to end the event on Saturday!!! No Sunday, because there is not enough volunteers/workers to run the event. People have jobs to get back to by Monday morning. What a disappointment, I guess I get one day to absorbe the salt. So, I park the truck/trailer past the pits and unload the bus. I get my cameras and take off to start my event coverage. As I'm driving I notice a bus following me, I recognize the bus from last years pics. I pulled over and introduced myself. His name was Craig and had his wife with him. He asked me if I was racing and needed to go to tech. I told him it wasn't ready and I was just there to spectate. He said "just take it over there and see what they say" at least get some advice for next year. So we head back to tech and I ask the tech guys to critique the bus and what else I need to run. Well, after a little discussion, they allowed the bus to get past tech. I had a cage, fire extinguisher, 4 point harness, helmet, long pants/shirt, and registration and insurance. I just happened to bring all the stuff, just in case something stupid happened and I was able to run. Well, it all fell together, and I was about to go racing, or at leastast cruising. You got to remember, I just got this running a couple days before this, still didn't have the guages I wanted, no shocks, no firewall. So I wasn't gonna push it on a vehicle that hadn't been over 35mph yet. Not the way I wanted to do it, but who cares, I got the opportunity to run on the salt!!!! It really didn't matter how fast I was gonna go.
Run #1 - Just a shakedown. I was nervous as hell. The salt is still a little moist, and it is loose on top. It's solid like concrete under the top layer, but the top is loose. So, I get her started, wait, and get the go ahead. I start off kinda slow and just accelarate gradually because it's easy to spin your tires if you hit it too hard. The piece of shit sandrail shifter wont engage properly and gives me grief. I run out through the .2 then the .5 and then the 1 mile mark and then coast to the end and make the return back to the timing shack.I was given the slip and said 68mph through the mile mark. It actually felt pretty solid and straight, but knowing you are on a loose surface makes you ass grap the seat as you go faster. As I get the timing shack, the tach starts jumping around and the bus craps out. I try to restart and nothing. Craig comes to rescue me and two me back to the pits. We diagnose the MSD box or timing retard box is not working, so we reroute the wiring, put a bosch blue coil in, change out the plugs and she starts back up. We are on our way back to the start line.
Run #2 - I pull to the line, all of a sudden it starts running like it's on 3 cyls. I pull off the start and pull the valve cover. A pushrod had worked it's way out of the rocker adjuster cup. I figure I can fix it there if I had just a couple tools. So Craig and Justin bust out their limited tools and I make it work. Time is getting short. There is only an hour or so to run. I start it up and still alot of valve clatter. I figure the cam is going flat. It's the second time I've ran the valves and they keep getting loose. It's running, but not perfect. But your lust for speed overwrites your commen sense and I pull it up to the line again. I take off a little harder, grind some grears, and accelerate harder. I can definitely feel it's going much faster, but since we unhooked the MSD, I didn't have the tach working to tell how high it was reving. The previous 68mph run the motor was turning at 3200rpm, it was definitely going higher this time. My ass was puckering as it sped down the salt. Very cool and scary as hell. It felt like it could spin out at any moment. I get back to the timing shack and he gets me the slip....94mph!!! Super cool. Still only at maybe 3/4 throttle. Maybe 4200 to 4500 rpm (guess). Get back to the starting line and talk it over with the boys. They insist I have to go faster that 100mph, and I agree. I let her cool down for a few minutes. The course is going to close in about 45 mins.
Run #3 - I start it up and the valve are really making alot of noise. It's not as responsive as before. The cam is wearing away I figure. So, I'm gonna have to split the motor anyway, so lets machine the cam all the way down. I get going pretty hard, but it won't rev as high as before, but it's still pushing the bus well. As I get past the .5 it feels OK and then about half way to the mile mark it just lays down. It's loses power like a motor that is overheating or running out of fuel. I just coast to the end and turn back and it runs OK on the return road but the valves are geting louder. The time slip only gives me an 86mph. No suprise and no 100mph for me. I got beat buy 3 differnt 36hp competitors !!!! Loser. It wasn't just the motor, it's also the pilot. I need to man up, and get this thing to where it feels stable at speed.
Overall it was a great day. I got to run at the legenday Bonneville Speedway. I got three more runs than I thought I would get that day. I was surreal to be going down the salt. I will definiely be back. Better prepared, better looking, and higher speed. The first goal has always been the 130 mark. If we get that then to the 150 club and a run on the long course. Some day....
Just a side note. You too can run at Bonneville. On the 130 short course, you dont need to run 130 mph. You run your car as fast as it will go. You dont need a cage, flush windows, race motor, etc. You can take your car up there and run it too. You do need to have a coule things like a fire extinguisher, helmet, insurance/registration and a couple more things. It's very basic and ment to get people introduced to land speed racing. Look at the USFRA webiste and look at the rules for the 130mph club. It's a very short list. There was 7 VWs running at this meet, There should be many more. Make a plan to at least attend next year, but even better plan to run your VW. It's such a blast and so historical. Just do it.
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This proposal is not a small commitment. Neither is the amount of exposure you will get.
This is a full time, year round program, that will get your name, logo, and brand in many forms of
media and in the face of potential customers. Please look at this with an open mind. This
campaign will be in effect all year, and will be attending events nearly every weekend.
I have built a 1966 VW Bus that has been modified to double as both a race vehicle and a
show car. I want to take this vehicle on tour to as many car shows, cruise ins, drag races, and
land speed racing events as possible. There are hundreds of automotive events that take place
throughout each month. Some are one day events, some are two, three, or four day events. The
majority of events take place in California, but the are events in Nevada, Arizona, and Utah.
Some events are VW only events with both shows and races. Some are nostalgia races that
include all types of vintage race cars on both the drag strip and land speed racing venues. Still
others are huge custom car shows that have all types and styles of custom vehicles. My
proposal will offer you a huge return on your investment throughout the year. What I can offer you
is both National and International exposure for your company and brand. There are numerous
ways in which I will bring attention to your product and/or services.
The vehicle itself is what makes this such a tremendous marketing tool. Everybody loves
VWs. Everybody has a great story during their life about a VW. Their family owned one, their
friends owned them, or they had one themselves. You watch people as they interact with VWs
and as you talk to them they always open up a smile and tell you a funny or treasured memory of
a VW in their life. You don't have the same reaction to any other type of car. Also, the fact that
this vehicle could barely do 65mph downhill with a tailwind makes it so unusual for race car.
That is what makes it stand out in a crowd. Isn’t that what marketing is all about? I have another
custom bus that we take out to car shows. It easily draws the biggest crowd. It can be parked
next to a $100k hot rod, and people will always notice and gravitate to the bus. Also being that it
is a vehicle that can be taken to all sorts of events makes it a diverse tool as well. How many
vehicles could you take to a hot rod, import, VW, custom truck, vintage drags, regular drags,
and land speed racing? It appeals to all automotive fans, and your brand will be in there face
and at their event. Several companies have used VW busses in their advertising campaigns.
Sunny Delight vinyl wrapped an old bus and took it on tour around the nation. It was, from what I
read, and incredibly successful campaign with TV commercials and live appearances. The
Speed Channel recently included a VW Bus in their latest season of the Bullrun and was a
viewer favorite. Music pop group Panic at the Disco featured a VW bus throughout one of their
entire music videos.
Below is a list of different ways which your company and brand will be exposed
to potential customers.
1. Your logo on all sides of the vehicle.
The sides is where you will see the biggest logo. There is a space roughly 5 - 6 feet long and
about 2 - 3 feet wide to place your company logo. There is also room on the front nose and the
roof is HUGE. You could choose to just place large decals over the painted surface or you could
wrap the whole vehicle in vinyl with a custom design. I would be willing to paint or wrap the
vehicle any color you want. I do have several smaller parts sponsors that would need to be on
the bus too. Their logos are much smaller and will be placed along the bottom edge, on the
windows, or near the rear corners. They obviously helped to make this project possible and
need to be included in a small way. There are not many other vehicles out there that would allow
for such a large logo plus the benefit of having so much vertical surface makes it a marketing
dream.
2. The vehicle will be featured in a number of national and international automotive magazines
when finished.
I currently have four VW magazines that have committed to fully featuring the bus when it is
finished. One is the only US based VW magazine, the next is the UK magazine "Volksworld",
next is the French magazine "Super VW", and the last is the Japanese magazine "Lets Play
VWs". There are always other magazines that attend various events and serve different
segments that include hot rod, import, VW, nostalgia drags, land speed racing, and custom
culture enthusiasts. There will surely be more magazines that will feature the bus as we get out
to the events.
3. Direct exposure at any event the bus attends.
There will be hundreds of thousands of attendees that attend all these events we have planned
to attend. All of the attendees will obviously see your name and logo displayed at the show itself,
but many of the people will be taking photos and videos to post up on auto related websites and
social networking sites. The images of this vehicle will proliferate throughout untold number of
websites, photo galleries, blogs, and discussion boards. Your logo will be easily readable, no
matter what size the image is.
4. This vehicle will be on the road throughout the year, logging tens of thousands of miles on the
back of the trailer.
Everywhere is goes, your company name and logo will be there for everyone to see. Once
again, I figure there is an opportunity to expose your brand to hundreds of thousands of people.
5. Inclusion of the vehicle in the largest automotive aftermarket industry convention, the SEMA
show in Las Vegas.
This is the place to be seen by all the other industry professionals. It would be a great way to
expose your brand to potential retailers to sell your products. Once again there are somewhere
in the area of 100,000 attendees from all around the globe that would see and photograph the
vehicle. Excellent opportunity for international exposure, as those attendees go home and post
pics, and video on website in their own country.
6. You could use the vehicle for your own advertising and marketing ideas.
If you have a special event you would like the vehicle to attend, We could bring it to your event. If
you want to use the image of the vehicle within any of your own media for advertising, you would
have that opportunity. From online website images, to images in your catalogs or magazine
adds. You would have one of the most unique vehicles out there to use as a promotion tool.
7. We could set up a way to distribute flyers, coupons, or literature from the bus.
If there was a way to set up a stand or something to distribute any of your literature, company
information, samples, etc, I would be open for your ideas to get something into the attendees
hands.
I will tell you what I am looking to get out of this partnership
First, we need to have all of our traveling expenses paid to get the bus out to as many
events as possible. I have compiled a complete list of events throughout the year I propose to
attend. We are looking at around 45+ events, and most of those events are multiple day events.
You are looking at easily over 100 days of events the vehicle would attend. We have the actual
mileage calculated, the estimated fuel expenses, estimated hotel expenses, and estimated
entry fees. We are contacting event promoters to try to nail down exact dates and fees for each
event for next year.
The next thing I need is to be paid an annual salary. There is no way I could commit to a
regular job and be able to make commitments to attend all these events throughout the year.
This will be a full time job. Some of these events I would have to leave on Thursday or Friday
and may not make it home till Monday. Some weekends will only be a one day event, but most
will be multiple day events. In addition when I do come home there will be a lot of work to do,
updating the website and putting all the latest action on all of the forum board and blogs I follow
and contribute to. There will be many hours spent per week behind the computer, updating and
promoting. Also there will surely be hours spent maintaining, cleaning, and updating the vehicle
during the week to get ready for the next event.
For me, this is an opportunity to make a living doing something I truly love. For you, you
gain an incredible marketing tool without the expense of building the promo vehicle, trailer or
tow vehicle. Your return on your investment will be outstanding. Your risk and initial investment
is very low since you don’t have to come up with an initial large investment to buy and build the
bus, trailer, and tow vehicle.
Let me assure you I am a very straight up person. There are no angles here. It's all exactly as it
sounds with no ulterior motives. I simply want to enjoy my vehicle and promote your product
throughout the year. I am a father a two younger kids, a husband of 13 years, and a very
upstanding person. I don't drink, smoke, or do drugs. I was bellman for 17 years before quitting
my job to open my own VW shop which unfortunately had to close recently because of the weak
economy. Being a bellman at a high profile hotel and Las Vegas, customer service comes
naturally. I know how a company wants to be represented at all times. I would be a
spokesperson and an example of your brand. Treating people right, always smiling, never
losing your cool, and always having your company in mind. You always have to be "on" because
you never know when someone is watching you. These are the things I have learned and honed
as a front line employee in a customer service orientated business. It comes naturally.
I understand most companies budget out for these kinds of expenses for the whole year
several months before the beginning of the year. One of the biggest promo opportunities for the
year is the SEMA show. This show is at the beginning of November and would benefit you
greatly to have the bus there with your huge logo all over it. I would like to start our relationship
with the SEMA show and follow thru till the end of October 2010. You let me know what we have
to do to come to an agreement and start this awesome marketing campaign. I don't have all of
the figures yet, but I will soon. Some shows or races don't have their date set for next year yet,
so it difficult to exactly plan out the specific shows because sometimes shows overlap from year
to year. I have a pretty complete list that will be available soon. As soon as I can come up with
the locations and dates, I can figure out the mileage for fuel and number of days needed for
lodging. l am so excited about this, I have a hard time sleeping at night. I will put my heart into
this and would be a dream come true. I appreciate any and all consideration for your support.
Please call me if you have any questions with anything outlined here or if you want to commit to
the campaign.
My contact info is as follows
Derek Campbell
504 Palegold st
Henderson, NV 89012
702-491-5146
derek@volksarama.com
www.volksarama.com
Take 10 minutes and go to my website to see what I have put together. There are pictures and
videos of the bus and it’s current progress. There are also professional renditions (drawings) of
the finished vehicle. Picture your logo across 6 feet of that rolling billboard. With a logo that
large, any image, no matter how small, will be highly visible in any photos and videos taken. I
believe in it 100% as a marketing tool. . Let me know what you think ASAP.
Thanks,
Derek Campbell
p.s. please excuse any grammatical errors, I am a greahead after all.